Developing a Customer Mailing List

BENEFITS to the customers:
* Free to join.
* Advance notice of sales and promotions
* Invitations to our monthly shopping parties
* Discount during their birthday month, we send them a hand-written birthday card along with a �just for you discount card�.
* With every $500 spent they receive a $25 credit towards purchase
* Opportunity to host their own private shopping party
* The store keeps track of their purchases, they don�t need to carry a card around 

BENEFITS to Caprice:
* We develop a mailing/e-mail list of our customers
* We learn more about our customers and staff is able to recognize and call customers by name.
* We can track who is spending what and how frequently.
* We always know who the top 20% shoppers are and run monthly reports because it changes monthly. At Christmas Caprice called the top 20 shoppers (top 4%) and told them that Santa had dropped off a little gift at the store for them. Every single one of them came in for it and besides being thrilled to receive the gift also purchased quite a bit more.
* We can see where our customers are coming from.
* It helps to build loyalty with our customers, a lot of them think of Caprice as �their� store.
* A $25 credit towards store purchase on $500 spent is only a 5% discount yet customers are thrilled with it.

�Consigning Women� continues to grow. Many customers have reached multiple $25 credits and usually get so excited when they hear that they receive $25 off their purchase that they decide to purchase something else with their �gift� money. I had been doing monthly mail-outs to customers but with postage at .50 and the cost of printing flyers I�ve started doing more e-mails and have had equal success with that.