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BUILDing your consignment or resale business is an ongoing process. Too Good to be Threw offers free articles and  resource links. The articles on this page are here for only a brief time, so be sure to bookmark and come back often. See more at GROW and THRIVE. In addition, see "Today I MUST" for seasonal issues in resale and consignment and "HELP!" for some direct advice from Auntie Kate. More articles are available to Treasured Sponsors of HowToConsign.com, our consumer-oriented web site. 

Start a consignment shop, open a resale shop...and make the one you have better with TGtbT.comMake your shop more memorable

A few ideas from. . .
229 Promotion Ideas Especially for Resale Shops


To make your shop more memorable, create and actively promote a store mascot. Make or buy a life-sized soft sculpture Sadie Saver, Encore L’Amour, or Pete Repeat who will live at your store, appear in your advertising, and even have her or his own “birthday” event, “vacation” sale, and special outfits for holidays. Your mascot could even travel to community events and become an honorary citizen of your town!

How about a “just because” promotion with a silly reason every three months or so: “Just because it’s been raining every weekend,” “Just because my dog had puppies.” Develop a standard postcard layout (actual or web-based) that only changes the reason and the dates for a quick mailing.

Cross-promotion coupons between businesses let you “share” customers. Here’s how it works: you pass out coupons for a discount haircut, the salon hands out your discount-on-any-dress purchase. Or you pass out free-dessert-with-lunch for a local restaurant, they hand out “free bracelet with every jacket purchase” coupons for your shop.


Follow this banner to see what HowToConsign.com tells consumers about choosing a shop:
HTC Pre-Educates your clientele for you...so you and they BOTH make more money.

Choose a promotion that suits your shop, your clientele and your budget with 229 Promotional Events...

then produce your promotion with pizzazz, making it profitable and memorable!

Copyright 2009 Kate Holmes, TGtbT.com. All rights reserved and enforced. Page copy protected against web site content infringement by Copyscape

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TGtbT.com is the premiere web site for professional resalers. Start a consignment, resale or thrift store with our free articles and Products for the Professional Resaler. Interested in business plans, operating your shop, consignment software and selling secondhand clothes, upscale designer fashions, children's gear or used furniture? Consignment shops, resale stores, thrift stores and consignment sales use Too Good to be Threw. As a lifelong member of NARTS and a consignment consultant, our information is designed for the resale industry.

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