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What to do NOW: Our current Feature article
Retail is a season- or occasion-driven business. People shop for what they can use now, what's on their minds because of news and social media events, and what they've been "trained" to do (hence, the term "Hallmark holiday".)
Here on TGtbT.com, our Feature article will help you prepare for profits!
What makes a consignment or resale video or TV commercial great?
Videos bring action to your web site, blog, and social media. This "virtual visit" can intrigue and motivate potential shoppers and suppliers.
If you'd like to produce a video for your consignment, resale or thrift shop, here's an excellent example to inspire your creativity, courtesy of Closet Revival in Plano TX.
Did you notice all the great lessons for your video here?
First thing you notice is the professional announcer and sound, and the background music which is sprightly and energetic. (Notice, too, that the shop name is spoken clearly multiple times during the video.)
Then there's people in the shop shots. There's nothing people like to look at so much as other people!
Did you notice that the window mannequins were turned around into the interior for the shoot?
I love the dressing room quick changes; it's a magical "ta-da!" that perfectly illustrates how changing out your wardrobe is fun... and notice how colorful the merchandise is!
Counting out the cash couldn't be more motivating to potential sellers...
and the act of handing a customer's purchase over the counter, in a bright "gift" bag, makes shopping for a "gift for yourself" so appealing.
Finally, the all-important establishing shot of the store exterior shot with easy-to-read overlay text is the perfect closer. It's their CTA: call to action.
A while back, Brian Brown of The Orange Door in
CO wrote these video production tips especially for the followers of TGtbT.com:
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Good to be Threw. Want to know how to open a consignment shop,
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or used furniture? Consignment shops, resale stores, thrift stores & consignment sales
use Too Good to be Threw. As a consignment consultant and two-award winner
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