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Do you have rewards cards?

If your shop issues Frequent Buyer Cards, remember, they’re more useful than you think. Some additional ideas:

* Use an "extra punch" or "double punches" to push sales. Instead of reducing your prices, simply promote by offering more punches when you need to move a too-full category. Especially useful when you want to sell down something whose time is quickly waning: holiday items in early December, for example.

* Consider structuring your FBC so that they expire at the end of the calendar year. Gives you a great reason to email, blog, or otherwise notify your customers to "Fill your FBCs now and redeem them!"

* Perhaps a "donate your FBC to charity" event in early January? They bring in their not-filled but expired FBCs to donate to a charity... you give them a fresh new FBC with a "free punch" for having done so, and the total value of all the punches on all the unredeemed cards, you grant (amidst great media fanfare of course) to whichever charity your shop can help.

For layout ideas, information on variable qualifiers and how to turn an FBC into a Gift Certificate, see The FBC Idea Kit on our Too Good to be Threw Products for the Professional Resaler Layout Ideas Shop.

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