Seize the Shoppertunity: Using Hallowe'en to build year-round business in your consignment, resale, or thrift shop

Halloween...and other costume occasions...are big reputation-boosters for resalers.

If there is one time of the year when you can convert non-resale shoppers into loyal customers, Hallowe'en is it!

All sorts of people are looking for costumes and they will venture away from their usual mall-Big Box-national chain store shopping route. If you let them know you have the makings of costumes by advertising and window display and signage, and if your selection is presented well, you have a chance to impress these costume-shoppers with the remainder of your shop.

Don't miss this "shoppertunity" to showcase your "serious" selection of goods. You want the costume-hunters to see as much as possible of the rest of your shop, so make sure displays are spiffy, stylish, and well-accessorized. 

And don't miss the chance, either, to pick up some fresh suppliers. Use your How to Consign or How to Sell to Us brochure as a bag-stuffer and make sure the take-one baskets around the shop are kept full as well.

Costume shopping is so important to introducing new shoppers to the resale world, that you should keep an eye out all year for costume possibilities, storing them away and making up disguises as you go. It's a fun, low-pressure way to show potential suppliers and shoppers that your store is a shoppertunity for them year 'round!

Did you know.. 
Hallowe'en is spelt with an apostrophe because it's short for Hallow(ed) Even(ing)? Thus Hallowe'en. Of course no one except Polter Geist, our knowledgeable friend from The Picker Who Perished, really CARES... 

Helpful Links:
Of course there's a Halloween.com 
Salem Massachusetts has made an industry of Halloween
Maggotty Pumpkin Soup and more
What would Halloween be without a good scare?
More Halloween links than you can shake a broomstick at

Copyright 2010 Kate Holmes, TGtbT.com. All rights reserved and enforced.

Hallowe'en costume sign idea:
All of our clothes are GREAT... 
and some are even  FRIGHTFUL! 

What better time to hand out our Out Out Darned Spot customer service brochure.