Have a Merry Recycled Holiday!

Used to be, way back when, that resalers would just roll over and offer their throats to the Titans of Christmas, the malls and the Big Boxes. We can't compete with them, resalers would cry. People will buy new for the holidays, no matter what! their peers would proclaim.

Well, that was then and this is now. If someone hasn't lost a job or some job perks, faced down a mortgage, lived under fear of repossession, then at the very least the media has made them feel like they are or will be having a struggle to make ends meet.

The media has shown the general public that secondhand shopping is a viable way to stretch dollars and still get great stuff. Which means there are a lot of people out there more willing than ever to give your shop a whirl: is it for them? And since the holidays involve gift-shopping, special-occasion dressing, and entertaining at home...

now's a terrific time to put on your party smile and welcome all those new friends into your second home: your shop!

Kate says:
"While the media reports fears of Christmas being a bust, pushing your business as “I’m Dreaming of a Green Christmas” is a natural! It’s eco-centric, budget-friendly and it has a hummable theme song. And think of the ad heads, the press release angles, the blog entries: Save Your Green being Green this Christmas / Give your Credit Cards the Holidays Off / Santa Hates Landfills… why, I could go on and on!" Read the full entry

More helpful holiday-selling links than there are ornaments on your tree:
So Many Marketing Ideas, So Little Time!

Want to increase holiday business? Want to help your suppliers AND customers have a Merry Recycled Holiday? Read all about:
Preparing for the Holidays 
Ad heads/ email subject lines
Themes and decor ideas
Dress the window ONCE
Selling & Gift Certificates
BEST Promo: Help a Charity
Go get Holidays in Resale now!

Resources

On Auntie Kate The Blog:

A mini-Series:
Holidays: Make them special

 Can't decide what to get your shop for Christmas? Take a look at Kate's Favorite Things

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Okay, Kate, I want to get started learning how to be a success!

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 Copyright 2009 Kate Holmes, TGtbT.com.
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