Seize the Shoppertunity: 

Using Hallowe'en to build year-round business  

Halloween...and other costume occasions...are big reputation-boosters for resalers.

If there is one time of the year when you can convert non-resale shoppers into loyal customers, Hallowe'en is it!

All sorts of people are looking for costumes and they will venture away from their usual mall-Big Box-national chain store shopping route. If you let them know you have the makings of costumes by advertising and window display and signage, and if your selection is presented well, you have a chance to impress these costume-shoppers with the remainder of your shop.

And don't miss the chance, either, to pick up some fresh suppliers. Use your How to Consign or How to Sell to Us brochure as a bag-stuffer and make sure the take-one baskets around the shop are kept full as well.

Costume shopping is so important to introducing new shoppers to the resale world, that you should keep an eye out all year for costume possibilities, storing them away and making up disguises as you go. It's a fun, low-pressure way to show potential suppliers and shoppers that your store is a shoppertunity for them year 'round!