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What colors should I paint my walls?
When you start researching what color to paint your shop, chances are, you'll find advice like this:
"If your space is small, use light colors on all surfaces to make it seem larger. If the store is narrow and deep, use a darker color to bring the back wall forward. If the ceiling is high and crisscrossed by pipes, paint it out ..."
Well, all of this is fine, and you probably knew all that already. But the question still has not been answered. What color is best for your shop?
Color psychologists will give you what color "means". Like:
• Red evokes aggressiveness, passion,
Interesting. Trouble is, now you have to figure out how all this stuff translates into "What colors should I paint my walls?" Some tips from the real world and the retail world:Orange makes shoppers nervous. Red makes people (and bulls) belligerent.
Yellow sounds good, according to the list above: positivity and sunshine... except, oops, it's also evocative of cowardliness, as in "a yellow streak down his back."
Dark colors "eat" light: Nightclubs are black. Great if you're trying to hide less-than-pristine architecture, but not so great if your customers want to see what they are buying.
Certain color combinations are burned into our brains from repetition: red-and-yellow means SALE*CHEAP*SALE; red and green means Christmas; turquoise and coral means Howard Johnson's. So it's best to avoid them.
The best suggestion I ever heard was from a resale shopkeeper who asked her local paint store which were the current best-sellers. Then she painted her shop those colors on the theory that if people liked those colors, they would be comfortable and happy in her shop. A comfortable, happy shopper stays longer, and a shopper who stays longer, buys more.
The most important things to remember, as far as our industry, resale, is concerned:
Fun color facts
How do chickens with male hormones eat their colored food?
chickens were fed male hormones, they pecked at their colored food in
different ways. They ate all the red until it was gone, then all the
yellow. The other chickens (no male hormones) ate all the different
colored food in no order.
It used to be the other way
need 20% more painkillers
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