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What makes a consignment or resale video or TV commercial great?Videos bring action to your web site, blog, and social media. The "virtual visit" you post can intrigue and motivate potential shoppers and suppliers.
If you'd like to produce a video for your consignment, resale or thrift shop, here's an excellent example to inspire your creativity, courtesy of Closet Revival in Plano TX.
Did you notice all the great lessons for your video here?
First thing you notice is the professional announcer and sound, and the background music which is sprightly and energetic.
Then there's people in the shop shots. There's nothing people like to look at so much as other people!
Did you notice that the window mannequins were turned around into the interior for the shoot?
I love the dressing room quick changes; it's a magical "ta-da!" that perfectly illustrates how changing out your wardrobe is fun... and notice how colorful the merchandise is!
Counting out the cash couldn't be more motivating to potential sellers...
and the act of handing a customer's purchase over the counter, in a bright "gift" bag, makes shopping for a "gift for yourself" so appealing.
Finally, the all-important establishing shot of the store exterior shot with easy-to-read overlay text is the perfect closer.
It's their CTA: call to action.
A while back, Brian Brown of The Orange Door in
CO wrote these video production tips especially for the followers of TGtbT.com:
TGtbT.com is the premier web site for professional
resalers. Start a consignment, resale or thrift store with free
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Good to be Threw. Want to know how to open a consignment shop,
do a business plan, operate your shop, consignment software and selling secondhand clothes, upscale designer fashions, children's gear
or used furniture? Consignment shops, resale stores, thrift stores & consignment sales
use Too Good to be Threw. As a consignment consultant and two-award winner
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