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Email: A Resource Reference from Too Good to be Threw
Table of Contents
What to look for when choosing a provider
*To see the Kate & Colleen Show, you must become a member of Colleen's private group. You can do so here.
Think of your email (and your
website!) as your warm, inviting meeting place for you and your
customers away from the rumble of the semis, the roar of the jets on
the Internet. It's social media's Grand Central Station vs your serene Zen-inspired gathering space.
Whether you can see what links were clicked on
(were they more interested in the home decor items you suggested or
the designer stuff? Good intel for marketing!)
How to get their email addies onto your list. You don't have to promise to send them nudies of hot guys... read more.
(We digressed onto logos that you
could switch up. Here's
what I meant.)
As often as you have something to say that they will consider helpful and interesting.
Join my TGtbT list to see helpful
and interesting stuff from me.
170 words and a relevant picture. Read
why and see an example.
Lower than you imagine! 20% to 24% is considered good. Some opinions from email service providers and reviewers such as Constant Contact (2018 report), Smart Insights (2018 figures, but the company focuses on the UK), and Mailchimp (February 2017 results)
Keep it under 40 characters or about five to seven words. If your email provider allows you to add a subtitle, do so. Not all recipients will see it, but many will. Get ready to kill it with Ways to Say: Headlines & Subject Lines.
Avoid spammy words. What's spammy? SEO opinions vary, but "free", ALL CAPS, and "buy now" may land your email in their junk folders.
more about this.
I've found 5 subject lines that really work! And each of these can fit just about ANY message you’d like to get across to your audience. Yeh? Cool. You now have a year’s worth of email subject lines. Write these down, add your messages under each, and there you go: 50 emails ready to format and send.
Is everything ok?
Join to get
an email notification when there's a new post on the TGtbT.blog (about
once or twice a week)
Plan to send 4 emails, separated by an interval you choose. (Most email programs have a way to send a series of automatic emails to those you choose.)
1. Thank you
The first volume of Ways to Say, a compendium of clever and concise phrasing, will be Headlines & Subject Lines. Watch for it on our TGtbT Publications Page, tell me "I'm a fan of TGtbT" when you order, and get it HALF-PRICE. (Just kidding about the clipping part.) (Not kidding about the incredible part. This publication has been YEARS in the making.)
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