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Email: A Resource Reference from Too Good to be Threw
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What to look for when choosing a provider
Think of your email (and your
website!) as your warm, inviting meeting place for you and your
customers away from the rumble of the semis, the roar of the jets on
the Internet. It's social media's Grand Central Station vs your serene Zen-inspired gathering space.
Whether you can see what links were clicked on
(were they more interested in the home decor items you suggested or
the designer stuff? Good intel for marketing!)
How to get their email addies onto your list. You don't have to promise to send them nudies of hot guys... read more.
(We digressed onto logos that you
could switch up. Here's
what I meant.)
As often as you have something to say that they will consider helpful and interesting. I suggest at least weekly. But for sure, at least once a quarter to keep your name in mind, so they don't mark infrequent emails as spam. Your “From” line should contain your company name, so your subscribers will instantly recognize you. For example, my From: line is "Kate at TGTbT.com" so they know it's a person and that person is from a company they know and trust.
170 words and a relevant picture. Read
why and see an example.
Lower than you imagine! 20% to 24% is considered good.
Keep it under 40 characters or about five to seven words. If your email provider allows you to add a subtitle, do so. Not all recipients will see it, but many will.
Avoid spammy words. What's spammy? SEO opinions vary, but "free", ALL CAPS, and "buy now" may land your email in their junk folders.
more about this.
I've found 5 subject lines that really work! And each of these can fit just about ANY message you’d like to get across to your audience. Can ypu think of 10 messages that the subject line can lead in to? Yeh? Cool. You now have a year’s worth of email subject lines. Write these down, add your messages under each, and there you go: 50 emails ready to format and send.
Is everything ok?
Join to get
an email notification when there's a new post on the TGtbT.blog (about
once or twice a week)
Plan to send 4 emails, separated by an interval you choose. (Most email programs have a way to send a series of automatic emails to those you choose.)
1. Thank you
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Good to be Threw. Want to know how to open a consignment shop,
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