Do

• Make your shop colorful with bold window displays.
• Show people coming in and out, dressed in bright solid-color attire.
• Accessorize your models. Hand the children a balloon, the women glossy shopping bags. 
  Will your husband carry a pile of "gifts" or 2 colorful lamps he's just "purchased"?

• Jazz it up, if applicable to your shop, with merchandise out front. Remember: color! The navy-blue stroller might be the best one you have, but the red one will photograph better.
• Choose your time of day carefully. Early morning or late afternoon give the warmest light.

Don't

• Don't allow extraneous items in your shot. You might need to use traffic cones to keep people from parking while you're shooting, but don't let them sneak into the frame. 
• Don't line up sidewalk merchandise in a row. Vary the depth, cluster 3 pieces together, leave some space.

• Don't let the interior of your shop look like a black hole. All lights on; if necessary, add more.
• Don't forget to consider the sun. Will there be distracting shadows?