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Love those Back-to-School, Fall's-My-Favorite-Season Shoppers! 5 Things to do to get your share of this season's shopping dollars. 

The National Retail Federation reports that BTS shopping will be UP this year, to an average of $606 per child in the K-12 age range. Here's 5 tactics to put in place right now, and the inspiration to do so, to capture some of those dollars in your shop.

1: Get the Press Interested:

Fall's the season for everyone to start afresh, and prime selling season for resale shops of all kinds.

• Get fired up about the newsworthiness of our industry: Recession in Resale? Ya gotta be kidding and A Challenge to Resalers
• Ideas that you can adapt: Why Shop Secondhand First? and How to Shop Resale
• Afraid to approach editors and reporters? Here's an advertorial that might be an inspiration for your next ad. (It's a PDF. If you can't read it, go here for info on PDFs.)
• Reference the HowToConsign.com article, You, your kids and Back to School, in the press materials you send to media reporters.

2: Get Stuff IN:

• Invite the public to bring things in
• Nudge your viewers and readers with a fun Challenge
• Get your clients on the same page with you by including the link to HowToConsign.com's Back to School consumer info, in your blog, next e-newsletter, Facebook update or tweet. 

3: Attract New Resale Shoppers:

• Make sure your attitude is the way you want it
• Polish up your Perceived Value for your new clientele
• Make sure you have all available knowledge of your merchandise at your fingertips: TGtbT's Kidswear page, Womenswear page, and Furniture page have lots of help for you!

4: Give your Customers a Reason to Talk:

• Cheer them up from all the bad news
• Give them something to take home: A coloring page? How to Get Spots Out brochure?
• Remind them what a great place you have (of course, to do this, you need the most basic of all marketing tools) 
• Do something WACKY: How's about the Great Tshirt Fold-In as a news-worthy event, maybe even as a charity event?

5: Give them a Reason to Return Again & Again:

• Address your customers' concerns
• Polish your skills with 4 Days to Resale Success
• Frequent Buyer Cards are proven loyalty builders as are Back-Again Bucks
• And watch the effectiveness-vs.-efficiency thing
• Oh, and just when you thought you could take a breather from BTS? It's time for Halloween!